What is a QR Code?

A QR Code is a sort of barcode for encoding information in two-dimensional space -- for instance - in the pages of Trader Wales in advertisements and now even on TV and websites. They were originally used to keep track of auto parts, but have become popular for commercial purposes.

Is it different to a Barcode?

A barcode encodes data in the horizontal plane (scanners read the width and distance between the vertical lines), QR codes encode data both horizontally and vertically in a grid of tiny squares. Barcodes are good for identifying products and objects. Specially programmed scanners can read barcodes, and match them to product names, prices and inventory, but that's it. QR codes actually embed that information in the code itself, and, when read, can call actions like displaying a website or downloading a file. Another big plus.. QR codes can be read from any angle, while barcodes must be aligned properly.
 

QR codes are tailor-made for quickly and easily linking to content on smartphones. So…. When you place an ad with Trader Wales – we can generate a QR link to your website – or to a specific page on your website, or even provide other information.  If you want us to – we can even generate the QR code for you at no extra charge.. how’s that for service?

Want to find out more? - just call and a member of the Trader team will be happy to answer your questions...

There are a number of apps in the iPhone App Store that can read QR Codes, including the free QRReader. Most Android phones and BlackBerries are able to read the codes right out of the box, as can newer Nokia handsets. Windows Mobile users can download QuickMarks. All you need to do is launch the appropriate app, and point your phone's camera at the QR code you want to scan.

QR codes are only bound to become more common in the coming months and years. We're increasingly reliant on our mobile devices, and typing out URLs or other data on their tiny keyboards is still not very efficient. These squares of elaborately arranged boxes are a shortcut around that problem, can easily be integrated with various services, and incorporate geo-location data. Advertisers may not have figured it out just yet, but QR codes are their best friends.